come join me at SXSW in March!

With the speaking panels officially released for SXSW 2010, I can finally tell everyone the news about my invitation to speak at South By Southwest in Austin, Texas!

Though I probably won’t draw the crowd that Nina Hartley ("Porn Star, Sex Educator, Social Networker") will draw with her talk, or match the new hotness of Avner Roven’s talk about Boxee, I know an interested group will want come to my talk and learn about Dangerous Curves: Hockey Sticks, Swine Flu And More.

And what are these dangerous curves? Well perhaps I’ll just quote Josh Shepherd, who’s quoting me talking about my talk:

Public Enemy first instructed us all….”Don’t believe the hype!”  That’s a hard thing to do in these times.  When everything around us is about hype, how does one distinguish between the trends?   There are subtle signs of growth and decline in anything.  Learning how to catch all those signs may determine the future of your business be it iPhone App. designer, kindergarten teacher, entrepreneur, or lawyer.  That’s where Rolf Skyberg’s SXSW 2010 presentation, Dangerous Curves: Hockey Sticks, Swine Flu and More, comes in.

“There are lies, damn lies, and statistics,” Skyberg said. “Correlation does not imply causation. Hopefully people will walk out of my talk thinking differently about some of the patterns they see. Is it really exponential growth? Where is this trend in its hype cycle? Should I walk away, or should I run? Are we “storming”, “norming” or “performing”? I hope to give people new tools with which to interpret what they see happening around them.”

This SXSW presentation is [part of] Skyberg’s continuing look at trends in the marketplace and learning how to correctly identify the trends.  Once those trends are figured out, it’s time to use that as an advantage.

That’s right kids, my talk will be filled with stuff that makes you go, “huh, I could use that”, and walk away thinking.

So come join me at SXSW for learning and lounging, and maybe you’ll learn to walk away, and when to run.

 

See you there,
-Rolfsky